Your road map to successful sales in 2022
Woman shopping the meat case

5 ways to retail success

2022 is shaping up to be an interesting year for the retail industry. The pandemic has accelerated many types of offerings for consumers, leading them to evaluate the products they consume. It’s imperative to know how your operation can stay competitive and keep consumers engaged. The Open Prairie® Natural* Meats team has the insights to help you navigate retail challenges and meet your goals — no matter your size or geographic location. Read on to see our top five solutions for finding retail success in 2022, and how our team can help.

1. Implement e-commerce options

Open Prairie e-commerce on Amazon

Convenient e-commerce and click and collect shopping options have had a large appeal with audiences who lead busy lives. Offering a way to order groceries online gives consumers a flexible way to buy fresh meats.

40%

of meat consumers reported buying meat from an online source.1

23%

of online meat purchasers would continue buying meat online after the pandemic.2
Open Prairie Natural Meats products are equipped for this growing grocery trend thanks to its case ready packaging and variety of cuts. Vacuum-sealed, uniform, concise packaging ensures consistent quality that consumers can depend on.

2. Provide variety with branded dual protein options

open prairie pork chops
There have been some meat buying shifts during the pandemic: An increasing number of people are more willing to experiment in the kitchen and buy beef and pork products that they previously haven’t.3 That’s why Open Prairie Natural products are dual protein and come in various cuts that appeal to consumers of all backgrounds, cooking styles and demographics. Having all these options under one brand streamlines the shopping process and ensures a consistent brand story, regardless of which protein or cut they buy.

3. Promote relevant claims-based messaging

More consumers are taking notice of where their food comes from, and there is an increased interest from shoppers regarding current animal welfare issues and nutrition. In fact, 55% of meat consumers believe it’s important to know how and where the livestock was raised and processed.4

These audiences want to know their protein is nutritious and sourced from animals that were responsibly raised. The Open Prairie Natural Meats team proudly offers natural, Never Ever products that align with our Openness Promise.

We promise:

  • No antibiotics — ever
  • No added hormones or growth promotants
  • 100% vegetarian diets
83%
of consumers make “better for” considerations when choosing meat products for their families.4
This includes:

  • Better for me or my family
  • Better for the planet
  • Better for the farmer/worker
  • Better for the animal

4. Choose case ready convenience

Open Prairie meat case
There are many benefits of case ready packaging for all parties involved in grocery stores. Case ready meat can help streamline operations by reducing backroom labor while increasing assortment and sales for retailers.

For consumers, case ready is seen as not just convenient — but higher quality. Since 2011, there has been a 16% increase in consumers who believe case ready meat is better quality than meat cut and packaged in-store.4 Luckily, we offer a variety of case ready products to meet these growing trends.

Package Open Prairie products

Benefits of case ready products

  • Reduced labor & waste
  • Increased food safety
  • Extended shelf life
  • E-commerce/click and collect capabilities
  • Less product handling
  • Consistent size & quality
  • Convenience for preparing meals

5. Offer branded products

Natural meat shoppers appreciate branded products and find them to be a better fit. These shoppers typically spend more in-store, have greater brand loyalty and generate positive word-of-mouth awareness. Offering branded products is a long-term investment to increase sales and build customer loyalty. We offer expert marketing support to ensure success with promotional concepts, point-of-sale materials, training and more.
No matter the size, location or makeup of your customer base, these ideas can help you achieve great success in 2022 and beyond!

Want more insights and tips for success?

Reach out to a Field Sales Consultant for more information.

1 Tyson Fresh Meats, General Consumer Monitor, May 2021.
2 Midan Marketing, Meat Consumer e-Commerce Survey, March 2021.
3 Midan Marketing, COVID-19 Meat Consumer Tracking Survey, January 2021.
4 Anne-Marie Roerink, Principal, 210 Analytics LLC, The Power of Meat 2021, Report sponsored by Sealed Air Food Care Division/Cryovac® and Published by Food Marketing Institute Foundation for Meat & Poultry Research & Education.

*Minimally processed. No artificial ingredients.

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