According to the 2022 Power of Meat, the “meat case accounts for 75% of all meat purchases, up from 71% in 2018.” And the brand of meat matters to sought-after Gen Z and millennial shoppers, who list “brand” as one of their top five considerations when purchasing meat.1
Here are four reasons why offering branded case ready products from Tyson Foods can be a winning strategy.
#1 – Quality
According to the 2022 Power of Meat, 55% of consumers believe case ready meat is as good as meat cut and packaged in the store, and 26% of consumers believe it is better.2
Premium brands take the quality of case ready to the next level. Chairman’s Reserve® Meats and Open Prairie® Natural* Meats offer the premium quality shoppers want. Our Chairman’s Reserve brand offers a consistent experience that’s elevated in flavor and taste. Its two-tiered pork and Angus beef offerings are a step above competitors’ brands and can help you stand out with shoppers.
With Open Prairie Natural Pork and Angus Beef, you can offer shoppers products that address their interest in knowing where their food comes from and in avoiding additives. Our Open Prairie products come from cattle and hogs raised with no antibiotics – ever; no added hormones or growth promotants; and a 100% vegetarian diet with no animal byproducts, except for milk.
#2 – Convenience
Case ready packaging represented 85% of packaging across proteins in 2021, compared to 49% in 2002.2
That packaging offers convenience for both retailers and shoppers. Retailers that carry case ready meats can benefit from reductions in back-of-house labor and trim wastes.
For consumers, case ready meats can eliminate the prep work of deboning, trimming and even seasoning and marinating. They come off the shelf ready to cook.
Open Prairie and Chairman’s Reserve products also come in packaging that is less messy than conventional overwrap and expanded polystyrene packaging.
#3 – Freshness
Case ready packaging can double the shelf life of fresh meat.3 This can help reduce shrinkage once fresh meat reaches its sell-by date. When shrinkage is less of a concern, retailers may feel more comfortable stocking a wider variety of fresh meats. For shoppers, this means more opportunities to try alternative cuts from brands they trust, such as Chairman’s Reserve and Open Prairie brands.
#4 – Portion control
Portion control is a benefit of case ready meats that shoppers and retailers can appreciate. Shoppers are looking for products that are perfectly and consistently sized for their households, even if a household has only one or two members. Portion control also may help consumers respond to inflationary pressure by buying smaller, and less expensive, packages of beef and pork.1
For retailers, branded case ready products provide opportunities to offer a range of portion sizes without the labor involved in portioning them out.
Offer Shoppers Both –
Branded & Case Ready
With pork and Angus beef offerings, a range of cuts and freshness-extending packaging, Chairman’s Reserve and Open Prairie brands can help you leverage all the benefits of branded case ready products. Plus, you’ll get the excellent service and full-service marketing support that Tyson Foods is known for.
Reach out to us today to learn more about our branded case ready products.
1 Anne-Marie Roerink, Principal, 210 Analytics LLC, The Power of Meat 2022, Report sponsored by Sealed Air Food Care Division/Cryovac® and Published by FMI and the Foundation for Meat & Poultry Research & Education
2 Cryovac® Brand 2021 National Meat Case Study, August 2021
3 Sealed Air store-intercept research, 2020