The Chairman’s Reserve^® Meats brand offers a two-tier advantage, dual-protein mix that delivers an unparalleled beef and pork eating experience. In addition to delivering strict scoring specifications and quality meats your shoppers expect, we provide unmatched sales and marketing support to help boost your bottom line.

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our top tier

The next level in standards, delivering our highest level of quality.

reserve by the numbers

When shoppers purchase fresh meat, their basket ring more than doubles from $32.00 to $68.00¹ – and when your meat department is backed by a brand, getting better sales gets even easier. Consider the following:

30%

of shoppers prefer a manufacturer brand when buying fresh meat, versus a smaller percentage wanting private label. This is twice as high as it was in 2012²

43%

of consumers indicate pork “labeled as prime” is important when selecting fresh pork at a restaurant³

1 in 10

shoppers wishes their primary meat department had a greater assortment of hand-selected, signature and premium-quality products⁴

When brands mean business, it takes the right support. The Chairman’s Reserve Meats team knows this and is ready to move the needle for retail, distribution and foodservice operations.

Through our robust consumer-facing website, strategic online marketing efforts and point-of-sale materials, we’re meeting your customers online, in-store and out on the town to spark their interest… and keep them coming back for more.