4 Ways to Inspire Consumers and Drive Protein Sales

Consumers crave meal prep inspiration, especially in the meat category. It has become especially relevant since the pandemic began as the number of home-cooked meals skyrocketed from 50% to 81%.1

But all this home cooking has led to fatigue; 38% of adults say they’ve grown tired of cooking at home, and 29% say the time it takes to meal plan is a barrier to cooking at home more often.2

Steak dinner with pasta and fresh vegetables

The Tyson Fresh Meats Team has the omnichannel expertise to help alleviate this problem and keep consumers motivated. As retailers look to drive sales for beef and pork products, connecting with consumers through various touchpoints — offline and online — provides opportunities to maintain shopper loyalty and reach new customers.

On-Pack Labels

On-pack labels engage consumers directly at the meat case. Offers like meat coupons encourage trial and savings, while on-pack recipes and cooking methods provide flavor and meal prep inspiration.

Marinated pork loin filets available in stores from Tyson Fresh Meats

Offers like meat coupons encourage trial and savings.

QR codes are another great resource, leading customers to websites, recipe pages, blogs, social media channels and other platforms. Tyson Fresh Meats value added products come in case ready, vacuum sealed packaging that can easily incorporate on-pack labels.

In-Store Point-of-Sale Materials

Reinforce brand inspiration through in-store promotion such as posters, flyers, brochures and branded recipe cards.

Porterhouse steak with roasted potatoes and asparagus

55% of meat shoppers use in-store signage as a promotional and inspirational outlet.3

Take it further and include recipes and flavor profiles to encourage creativity around meat. Our value added products come in a variety of flavors to help promote meal inspiration. Be sure to expand your in-store promotions online to provide a comprehensive messaging strategy across all touchpoints.

E-commerce

A strong digital presence can help attract customers and generate sales. According to a 2021 Chicory consumer survey, most meal planning takes place online with 63% of respondents doing some or all of their meal planning in a digital space.4

Grilled pork chops with peaches, jalapenos and sweet potato fries

In 2020 and 2021, 44% of meat shoppers checked their digital circulars before or during their shopping trips.3

Luckily, the rise of grocery e-commerce has made meal planning easier than ever. Retail websites and delivery apps help streamline online grocery shopping while meeting consumers where they already are — at home or on the web.

The Tyson Fresh Meats Team can help retailers navigate the intricacies of e-commerce to get the most out of this grocery trend.

Social Media

Social media is a powerful way to build customer relationships and provide meal inspiration. A whopping 91% of Americans believe in social media’s power to connect people, and 79% of consumers want brands to use social media to help people connect with each other.5

Search for recipes online through brands like Chairman's Reserve and Open Prairie Natural Meats

Where U.S. adults find meal prep inspiration2:

  • YouTube 38%
  • Instagram 21%
  • TikTok 16%
  • Influencers 12%
These relationships have an impressive impact on business revenue; more than half of consumers say they will increase their spending with a brand they connect with, and three-quarters say they’d buy their product over a competitor’s.5 This shows that authentic visibility in the social space is an essential touchpoint to capitalize on.

Consumers are not only open to meal prep inspiration from retailers but are actively seeking it. By creating an omnichannel strategy to hit on multiple touchpoints, retailers can consistently meet consumer needs at every level of the shopping experience.

Partner with the omnichannel experts and reach out to a sales representative today.

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1 IRI Primary Shopper Research, April 2020 through March 2021.
2 Mintel, Cooking in America – US, 2021.
3 Anne-Marie Roerink, Principal, 210 Analytics LLC, The Power of Meat 2021, Report sponsored by Sealed Air Food Care Division/Cryovac® and Published by Food Marketing Institute Foundation for Meat & Poultry Research & Education.
4 https://app.hubspot.com/documents/6398062/view/268895536?accessId=9021a8
5 SproutSocial, #BrandsGetReal: What consumers want from brands in a divided society.

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