It’s no secret that convenience counts among shoppers, and the meat case is no exception.
A 2020 packaging study found the practical benefits of a package made the biggest impression on respondents, even over environmentally friendly, freshness or quality attributes.1
Convenience Is King
According to shoppers, convenient packaging attributes include1:
- Easy-to-open, no utensils required
- Simple reseal options
- Transparent, showing as much of the meat as possible
- Easily stackable in the fridge or freezer
- Easily disposable
One Size Does Not Fit All
There are differing opinions on package convenience depending on the cut of meat. Make sure your supplier is keeping in time with packaging data and trends to help you discern these small but impactful differences.
Proper Portioning Is Crucial
With inflation taking its toll on consumers’ wallets (and rising input costs for retailers), consumers are paying more attention to portion size at retail. See if your supplier offers single-serve portions in resealable packages.
Portion-cut products are convenient for the consumer and the benefits extend to retailers.
Stocking pre-portioned and packaged protein deliver consistency in serving size and quality. It also helps close the skilled labor gap for cutting and reducing waste in grocery stores. Considering that approximately 800 million pounds of meat and poultry were lost at retail in 2021, that’s the kind of preventable loss that can hit a bottom line hard.2
Cooking Fatigue Is Still Here
Twenty-two percent of U.S. consumers say they’re tired of cooking at home, yet 82% of meals are still being made at home (versus the pre-pandemic 50%).3,4
Eliminating the prep work can go a long way in winning over consumers, starting with pre-seasoned and marinated proteins. Sixty-seven percent of meat consumers say they use value added meats at least “sometimes,” with 26% using these products “frequently.”5 The market is there — make sure your meat case is, too.
2 IRI, Integrated Fresh, MULO, 52 SEK 12/28/2021
3 Mintel, What/How America Eats – U.S., 2022
4 IRI, More than “Meats” The Eye Webinar, March 2022
5 Power of Meat, 2022