From the processing plant to the meat case, climate-friendly products need to walk the walk.
You can’t miss it: One trip through the grocery store shows a steadily increasing number of eco-friendly claims being touted.
And for a good reason. The money that stands to be made on sustainably raised meat consumption trends is considerable. A recent consumer tracking survey showed consumers are willing to pay 20% more for sustainable fresh meat.1
Source: IRI, Integrated Fresh, MULO, 52 SEK 12/28/2021
Unsurprisingly, meat eaters relate sustainable meat to/with animals raised without antibiotics or hormones, grass-fed/pasture-raised and humanely treated.2
Who’s Thinking About Sustainability When Purchasing Meat1?
• Gen Z, Millennials and Gen X
• Kids in Household
• African Americans, Hispanics and Asians
A Win-Win on Packaging
While the meat industry is working to refine production to meet the ever-evolving needs of shoppers wanting sustainable meat, there are more immediate ways to meet consumer demand.
One of the most straightforward is the choice of packaging. Biodegradable, upcycled and recyclable packaging (printed with sustainable algae ink, too!) are out there, in use in the meat case. Talk with your Tyson Foods sales representative about your specific needs and the packaging options that we offer.
Approximately 800 million pounds of meat was thrown out by retailers in 2021 due to products expiring before they were sold.3 When searching for a sustainable packaging alternative, make sure your supplier understands new packaging technologies and innovations that reduce shrink and environmental impact. Tyson Foods offers a range of solutions that addresses both concerns and can help you explain their benefits to shoppers.
1 Midan Marketing, Meat Consumer Tracking Survey April 2022
2 Tyson Fresh Meats Sustainability Meat Qualitative Summary Report. July 26, 2021
3 IRI, Integrated Fresh, MULO, 52 SEK 12/28/2021