The importance of understanding consumer behavior when they walk up to your meat case cannot be overstated. That’s why we’ve combed through the research and compiled some of the key consumer retail trends that are putting meat in carts.
The Value of Variety
The more you stock, the more they spend.
Many meat consumers changed their shopping and cooking habits during the pandemic.
Convenience Cooking Is King
Easy does it.
Category shoppers more conscious of their time (and money), aka “Convenience Chasers,” grew throughout the fall of 2020.1 If it saves time in the kitchen and saves money at checkout, these shoppers aren’t far behind.
It’s How You Pack It
The packaging is just as important as the protein.
The favorability of case ready products continues to rise…
And in the wake of COVID-19, so has bulk purchasing…
Taking these factors into account, incorporating brick packs, vacuum sealed and other freezer-friendly packaging into your everyday product mix is a sound long-term strategy to thrive in any shopper trend.
A Partnership Ready for Consumer Trends
Getting meat case solutions that work for you takes a partner that understands today’s consumer and tomorrow’s.
2 Midan Marketing, Meat Consumer Segmentation 2.1, September 2020
3 Midan Marketing, COVID-19 Meat Consumer Tracking Survey, January 2021