Natural & newsworthy
Our hub for all things Open Prairie® Natural* Meats.
Meat products that come pre-packaged offer a convenient solution for retailers that lets the meat department offer more options for consumers while cutting down on labor and waste.
Consumers Demand Transparency, Traceability
Transparency has become increasingly important to consumers. They want to know exactly what they’re buying and are demanding it from retailers. This is particularly true for fresh items.
Natural meats tap into nutritional, other trends
Consumers are gravitating to claims that align with their values—social, environmental or nutritional, and that has created a strong push towards an increase in natural meat sales in the supermarket.
Open Prairie Natural* Meats brand team unveils its
The Open Prairie Natural Meats brand team is excited to announce its Openness Promise, dedicated to transparently communicating with its partners.
Tracking and communication are key to…
Product information — or a lack thereof — is becoming an increasingly important factor in the fight for brand loyalty. Consumer demand for traceability is on the rise, including in the meat case as shoppers look for more information about where and how their meat was produced.
Shoppers look for antibiotic-free claims on meat labels
Consumers are demanding more from the products they buy at the grocery store, and in the meat aisle that means products that are minimally processed and produced from animals that are responsibly raised.
Tyson Foods Is Using DNA to Prove the Pedigree of…
(Bloomberg) — Responding to consumer demands for traceability, Tyson Foods Inc. plans to use DNA samples from elite cattle to track steaks, roasts and even ground beef back to the ranches the animals grew up on.