OPEN PRAIRIE®NATURAL* MEATS
Open Prarie Brand Cows in Pasture

Natural & newsworthy

Our hub for all things Open Prairie® Natural* Meats.

Open Prairie Natural Meats packaged beef and pork

Case ready meat packaging helps retailers increase assortment while reducing labor costs

Meat products that come pre-packaged offer a convenient solution for retailers that lets the meat department offer more options for consumers while cutting down on labor and waste.

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Man Selecting Meat at grocery store

Consumers Demand Transparency, Traceability

Transparency has become increasingly important to consumers. They want to know exactly what they’re buying and are demanding it from retailers. This is particularly true for fresh items.

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Family of five having picnic on lawn

Natural meats tap into nutritional, other trends

Consumers are gravitating to claims that align with their values—social, environmental or nutritional, and that has created a strong push towards an increase in natural meat sales in the supermarket.

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Healthy Pigs under blue sky

Open Prairie Natural* Meats brand team unveils its

The Open Prairie Natural Meats brand team is excited to announce its Openness Promise, dedicated to transparently communicating with its partners.

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Man Selecting Meat from Grocer

Tracking and communication are key to…

Product information — or a lack thereof — is becoming an increasingly important factor in the fight for brand loyalty. Consumer demand for traceability is on the rise, including in the meat case as shoppers look for more information about where and how their meat was produced.

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Meat Selection at local grocery store

Shoppers look for antibiotic-free claims on meat labels

Consumers are demanding more from the products they buy at the grocery store, and in the meat aisle that means products that are minimally processed and produced from animals that are responsibly raised.

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Cattle on the horizon under blue sky

Tyson Foods Is Using DNA to Prove the Pedigree of…

(Bloomberg) — Responding to consumer demands for traceability, Tyson Foods Inc. plans to use DNA samples from elite cattle to track steaks, roasts and even ground beef back to the ranches the animals grew up on.

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Steak Cooked Properly on Fork

A Promise From Prairie to Plate

As a leading brand in the natural beef and pork industry, Open Prairie Natural Meats has always maintained a high standard of quality products.

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*Minimally processed. No artificial ingredients.

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