Your natural* protein partner
The Tyson Fresh Meats Team is committed to building relationships with our Open Prairie® Natural* Meats customers and ensuring their needs are met. Logistical efficiency, accurate products and excellent customer service are cornerstones of our support.
Foodservice. Full service.
According to a recent survey, more Americans in 2022 vs. 2021 say they regularly buy products labeled as “natural” (39% vs. 33% in 2021) or “clean ingredients” (27% vs. 20% in 2021). (Food Insight, Food and Health Survey, 2022)
Additionally, 41% of consumers consider no added hormones a purchase priority when buying meat and poultry.1
Find out how we can help.
Open Prairie Natural* Meats retail partner
Carrying our brand puts you in a strong position to capitalize on natural shopper growth trends for protein solutions.
Production claims make up 12.7% of total meat sales at retail. Those claims are led by antibiotic related claims, which totaled $9.5 billion in 2022. (Power of Meat 2023)
Shoppers who buy natural products typically spend more in-store, have greater brand loyalty, and generate positive word-of-mouth awareness, all of which help increase sales.
Claims-based meat grew 5.7% in 2022 versus 2021 ($ sales) and now accounts for 12.7% of total meat share.1
Unparalleled marketing support
The Open Prairie Natural* Meats brand team offers exclusive pork and individualized marketing support to help increase your sales.
Fresh campaigns, eye-catching branding and a carefully strategized social media presence keep the Open Prairie Natural* Meats brand at the forefront of consumers’ attention both in-store and online.
All products are branded and come with eye-catching marketing support materials.
It’s natural to have questions — contact us.
*Minimally processed. No artificial ingredients.
