Open Prairie Natural Meats - Support

Your natural* protein partner

The Tyson Fresh Meats Team is committed to building relationships with our Open Prairie® Natural* Meats customers and ensuring their needs are met. Logistical efficiency, accurate products and excellent customer service are cornerstones of our support.

Foodservice. Full service.

According to a recent survey, more Americans in 2022 vs. 2021 say they regularly buy products labeled as “natural” (39% vs. 33% in 2021) or “clean ingredients” (27% vs. 20% in 2021). (Food Insight, Food and Health Survey, 2022)

Additionally, 41% of consumers consider no added hormones a purchase priority when buying meat and poultry.1

Find out how we can help.

Open Prairie Natural* Meats retail partner

Carrying our brand puts you in a strong position to capitalize on natural shopper growth trends for protein solutions.

Production claims make up 12.7% of total meat sales at retail. Those claims are led by antibiotic related claims, which totaled $9.5 billion in 2022. (Power of Meat 2023)

Shoppers who buy natural products typically spend more in-store, have greater brand loyalty, and generate positive word-of-mouth awareness, all of which help increase sales.

Claims-based meat grew 5.7% in 2022 versus 2021 ($ sales) and now accounts for 12.7% of total meat share.1

open prairie natural pork_angus beef_meat shoppers_consumer meat trends_natural meat claims

Unparalleled marketing support

open prairie natural meats - marketing support - point of sale materials - consumer insights

The Open Prairie Natural* Meats brand team offers exclusive pork and individualized marketing support to help increase your sales.

Fresh campaigns, eye-catching branding and a carefully strategized social media presence keep the Open Prairie Natural* Meats brand at the forefront of consumers’ attention both in-store and online.

All products are branded and come with eye-catching marketing support materials.

Open Prairie Logo

It’s natural to have questions — contact us.

1 Anne-Marie Roerink, Principal, 210 Analytics LLC, The Power of Meat 2023, Report sponsored by Sealed Air Food Care Division/Cryovac® and Published by FMI and the Foundation for Meat & Poultry Research & Education.

*Minimally processed. No artificial ingredients.