Set your case apart with a tiered pork program
In today’s ever-changing grocery space, it’s essential to stay competitive and provide products that meet consumer demands. Read as Patrick Fleming, our pork expert, gives his take on how a tiered pork program using Open Prairie® Natural* Pork can help you reach your goals while giving consumers a reason to trade up their pork for a natural, Never Ever option.
The ‘natural’ way to appeal to consumers
“The Open Prairie brand has a compelling story and all the attributes the target consumer is looking for, AND it eats well.”
Traditionally, pork is seen as a commodity product. But with a premium pork program using Open Prairie Natural Pork, you can show consumers that there are premium pork options with the claims and attributes they care about. This allows you to meet consumer needs while increasing dollar sales at the case.
Top descriptors of quality for consumers1:
| All-natural | 45% |
| No antibiotics ever | 38% |
| No added hormones ever | 38% |
| Responsibly raised | 30% |
Top descriptors of quality for consumers1:
All-natural:
45%
No antibiotics ever:
38%
No added hormones ever:
38%
Humanely raised:
30%
Driving value for the price
“Inflation has caused a shift in purchasing behaviors at the meat case.”
The top factor consumers consider when purchasing pork is whether it’s a good value for the price — a whopping 35% say they consider this.1 Open Prairie Natural Pork offers premium quality products with better-for-you claims, which can drive value in the eyes of the consumer and justify higher spending.
| 87% | of consumers at least “somewhat agree” that pork is a good value.1 |
87% of consumers at least “somewhat agree” that pork is a good value.1
| 66% | of consumers say they tend to buy from brands that reflect their personal values.2 |
66% of consumers say they tend to buy from brands that reflect their personal values.4
Stay competitive and adapt to consumer needs with an Open Prairie Natural Pork program.
Want more juicy pork knowledge and insights?
Reach out to Patrick Fleming for more information.
Sources:
1 Tyson Fresh Meats, Pork Consumer Monitor, Q1 2022
2 ipsos, Global Trends 2021, November 2021
1 Tyson Fresh Meats, Pork Consumer Monitor, Q1 2022
2 ipsos, Global Trends 2021, November 2021
