Sourced to Stand Out: Chairman’s Reserve Platinum™ Angus Beef

Over the years, the Chairman’s Reserve® brand has continued to evolve to offer the best quality solutions to our customers and meet the increasing demands of consumers for top quality. That’s why Tyson Fresh Meats introduced Chairman’s Reserve Platinum Angus Beef — a top tier beef line like no other. To understand the significance of this offering, let’s look at where the brand has been.

How we got here

What started as a national Premium Beef brand in the year 2000 soon expanded to include Premium pork. Prime Pork was then unveiled, offering higher-tier products to customers. In 2021, the brand transitioned its beef to exclusively Angus, which elevated the line even further. Now, the addition of Chairman’s Reserve Platinum Angus Beef rounds it out, creating a full selection of dual tiers and dual proteins.

“With the introduction of Chairman’s Reserve Platinum Angus, Chairman’s Reserve Meats is one of the first national brands to offer a USDA upper 1/3 Choice program. Chairman’s Reserve Platinum Angus delivers a product with stricter standards and higher quality than commoditized upper 2/3 Choice Angus programs,” says Ozlem Worpel, director of Fresh Meats Marketing.

What is Chairman’s Reserve Platinum Angus Beef?

Chairman’s Reserve Platinum Angus Beef is everything consumers want from a quality Angus beef brand. It’s well-marbled, consistent and has exceptional flavor — simply put, it’s steakhouse quality dining at home.

Boasting an upper 1/3 USDA Choice quality grade, consumers can get a high-quality eating experience without the extra cost. It delivers a high quality eating experience, backed by strict standards and specifications.
  • 100% Angus beef
  • Steakhouse quality dining at home
  • The best of USDA Choice
  • Melt-in-your-mouth tenderness
  • Deliciously juicy flavor
  • The same great experience every time

The consumer appeal of Angus

Angus beef awareness among consumers is very high at 96%. Plus, 40% of consumers say Angus signifies quality.1 This means consumers will recognize Chairman’s Reserve Platinum Angus Beef as a quality Angus meat product they can trust.

Speaking of quality, the demand for higher-tier experiences and products has been rising since the pandemic.2 Both high- and low-income shoppers have been purchasing higher-tier products in several categories.3 This means the demand for our top tier beef offering is there. If it’s not in your case, you could be missing out on potential sales.

“Angus beef has become very popular with consumers in recent years, and for good reason … we saw an opportunity to offer a superior Angus product and continue to meet consumer demand,” says Ozlem.

Chairman’s Reserve Platinum Angus Beef is a one-of-a-kind solution for both you and your shoppers. Shoppers can enjoy steakhouse quality dining at home while you maximize sales and push your bottom line.
To learn more about Chairman’s Reserve Platinum Angus Beef and to see how we can help your meat case stand out, check out the Chairman’s Reserve website.
1 Tyson Fresh Meats, Beef Consumer Monitor, August 2020.

2 IRI, Shopper Loyalty Survey, May 31, 2020.

3 IRI, Discovering Pockets of Demand: The Premium Opportunity Webinar, November 10, 2020.

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