Natural meat — it’s a term customers have heard, but what does it actually mean to them? About 70% of meat shoppers believe that natural meat comes from “animals that are given no added hormones” and 64% say it comes from “animals that are never given antibiotics.”1 This gives us an opportunity for education because what they’re really describing is Never Ever meat. And while Open Prairie® Natural* Meats products are all natural, they are also Never Ever.
How we got here
An important part of our story is the dedicated ranchers and farmers who raise livestock for this brand. We find people who are patient and committed to the long-term process — people who are just as passionate about our Never Ever beef and pork program as we are.
But these standards don’t stop at the farm — they continue through the entire production process. Third-party audits are implemented through the entire supply chain, from the independent ranchers and farmers to the harvest facility. This helps keep us accountable for our claims. Plus, all our products are USDA inspected to ensure quality and consistency.
Here is a deeper look at the Open Prairie Natural Meats story and how you can translate it to consumers.
The animals that our beef and pork come from are never ever given antibiotics. If an animal gets sick and needs antibiotics, it is removed from the Open Prairie Natural Meats program and placed into a conventional program.
No added hormones or growth promotants
While hormones are naturally found in all animals, producers do not administer any to these animals. This means the livestock grow at their natural pace.
100% vegetarian diet; no animal byproducts, except for milk
Animals raised for the Open Prairie Natural Meats brand receive a healthy diet developed by nutritionists, and they never get any of their protein from animal byproducts.
Suppliers of our beef and pork must go through third-party audits and on-farm verifications to make sure the brand stays accountable and true to its claims.
Animal welfare standards implemented
Rest easy knowing that all animals are responsibly raised with their health in mind. We follow Tyson Foods’ FarmCheck® program and other animal welfare best practices.
Trusted Path™ Program
The meat can be traced back to the animal’s place of origin to confirm they were raised under strict animal welfare principles.
Never Ever meat benefits everyone
What’s great about Never Ever meat is that it benefits everyone. For consumers, food has become more than just fuel. They are looking for meat products that are better-for-them and better-for-their family, and many are putting effort into choosing more natural meat choices while keeping animal welfare in mind.2 In fact, consumers are directly looking for claims-based packaging that clearly calls out these details.
Our Never Ever meat offers:
- Products they view as better-for-them/better-for-their-family
- Natural options
- Claims-based packaging
- Transparency from prairie to plate
- Products from responsibly raised animals
“All natural” remains the top descriptor of quality.3
What does this all mean for our natural meat retail partners? As we’ve learned, consumers are looking for more natural options. Take advantage by giving them exactly what they’re looking for.
Our Never Ever meat:
- Meets consumer demands
- Provides consistent quality in your meat case
- Builds a foundation of trust with consumers
- Boosts your bottom dollar
Animal welfare standards play a factor in consumers’ meat choices. They not only care about them, but they trust us to do the right thing and uphold these standards. Not to mention, keeping animals healthy is critical to the product outcome. When it comes to animals raised for Open Prairie Natural Meats, you can expect:
- Animal welfare standards implemented
- Compassionate handling
- Humane harvesting program
About ⅓ of consumers seek products that
address sustainability, animal welfare and
Leverage our brand to meet consumer demands
Answer the call for uncomplicated meat with Open Prairie Natural Meats. We offer a wide range of natural pork and Angus beef products that will stand out in your meat case. Best of all, consumers will have peace of mind while shopping at your counter. Our strict audits and Never Ever program give them exactly what they’re looking for — all natural, wholesome, delicious meat.
Ready to give consumers the Never Ever pork and Angus beef they’re looking for? Contact a Tyson Fresh Meats representative and help maximize your sales today.
Sources: 1Midan Marketing, Natural & Organic Meat Purchaser Survey, December 2020.
2Anne-Marie Roerink, Principal, 210 Analytics LLC, The Power of Meat 2021: An In-Depth Look at Meat Through the Shopper’s Eyes, Report sponsored by Sealed Air Food CareDivision/Cryovac® and Published by Food Marketing Institute Foundation for Meat & Poultry Research & Education
32020 Pork Consumer Monitor, Tyson Fresh Meats, April 2021
*Minimally processed. No artificial ingredients.