Moving the Industry Forward

Today’s savvy shoppers not only want to know where their food comes from but also how the animals are raised. When shoppers buy from a retail outlet that is part of the Progressive Beef ™ program, they can be assured that the beef they buy comes from feedlots that put a high priority on cattle care and sustainability. It’s a cattle management and sustainability program that gives consumers more assurance about how the animal was cared for. Tyson Fresh Meats is proud to partner with Progressive Beef and other fresh meat suppliers to help move the beef industry forward.

Increasing Accountability and Transparency

Keeping customers happy and running a profitable meat department are critical to your success. But the Progressive Beef program is even bigger than that. It’s about encouraging the entire beef industry to follow better practices when raising cattle in a more sustainable environment, and to be held accountable by being verified by third-party auditors. That extra care and effort makes all the difference.

Animal Welfare and Sustainability Are Our Priorities

Increasing Accountability and Transparency

Keeping customers happy and running a profitable meat department are critical to your success. But the Progressive Beef program is even bigger than that. It’s about encouraging the entire beef industry to follow better practices when raising cattle in a more sustainable environment, and to be held accountable by being verified by third-party auditors. That extra care and effort makes all the difference.

Increasing Accountability and Transparency

Keeping customers happy and running a profitable meat department is critical to your success. But the Progressive Beef program is even bigger than that. It’s about encouraging the entire beef industry to follow better practices when raising cattle in a more sustainable environment, and to be held accountable by being verified by third-party auditors. That extra care and effort makes all the difference.

Retail Shoppers Care About Animal Welfare & Environmental Impact

Americans believe animal welfare is important and 33% deem it very important.¹

Of shoppers feel it is important for grocery stores to provide transparency.¹

Of shoppers are environmentally conscious.¹

1 Source: The Power of Meat 2020. An in-depth look at meat through the shopper’s eyes, FMI Foundation for Meat & Poultry Research and Education, 2020.

How Do Feedlots Become
Progressive Beef Certified?

Operators and employees must be trained on critical areas including animal welfare and safety.
Feedyards must adhere to standard operating procedures, many of which are centered on sustainability and social responsibility.
This is verified annually by an independent third-party auditor.

3 Step Plan for Increased Sales

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Moving the Industry Forward