A Reputation Built on Results

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A Closer Look at the Trusted Excellence of Tyson Fresh Meats Foodservice

Today’s consumers are increasingly educated about proteins — and with that knowledge comes an increased awareness and interest about where their food comes from.

Questions about menu sourcing have become the norm, and the answer can directly impact your bottom line. Operators are feeling the pressure to find a supplier with the products, expertise and reliability to help them stay competitive.

It’s a challenging atmosphere. For the Tyson Fresh Meats Team, it’s a challenge they embrace.

When Tyson Foods acquired IBP, inc. in 2001, forming Tyson Fresh Meats, they also inherited a legacy: nearly 60 years’ experience in the beef and pork industry and a reputation for getting results. Honoring those industry stalwarts, Tyson Fresh Meats has become one of the largest processors of beef and pork.

Today, the Tyson Fresh Meats Team differentiates themselves from the competition with a wide-ranging portfolio, including a direct nod to the history of quality and best-in-class customer service established by their predecessors with the ibp Trusted Excellence® brand.

“When you are in the business for this long, you cannot survive and grow without the trust of your customers,” said Ozlem Worpel, senior brand manager at Tyson Fresh Meats Marketing.

“To gain that trust, you have to maintain excellence. With the ibp Trusted Excellence brand, this means we’re not only offering quality, consistency and uniformity in our products, but also an exceptional level of service.”

It’s a philosophy that resonates with their customers. Their commitment to strengthening new and existing relationships has won Tyson Fresh Meats the kind of loyal customer base that any company would envy.

Worpel sums it up nicely. “What is unique about Tyson Fresh Meats is the relationships we have with our customers. We are constantly listening to our customers and constantly improving our processes in our plants to make sure that we are delivering a better product.”

Providing a truly exceptional level of service hasn’t gone unnoticed in the industry, either. Over the years, Tyson Fresh Meats Foodservice has been recognized for numerous accolades, including multiple “Supplier of the Year” awards by International Foodservice Distributors Association and the “Vendor of the Year” award in 2017 from the Benihana Sushi & Japanese Steakhouse chain.

Working hard to establish a reputation for the highest level of service and products also carries expectations; maintaining those standards is always an ongoing process.

“For the ibp Trusted Excellence brand, the promise of ‘trusted excellence’ comes with responsibility,” said Worpel. “Your customers trust you to uphold that excellence, so you have to do everything in your power to deliver on that promise.”

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