Chairman's Reserve - crafter with care, flavored by fire.

pitmaster partnerships to bring the heat

With hundreds of grand championship awards under their belts, our world-class pitmaster ambassadors bring their unique talents and knowledge to promotions for our partners.

meet the crew

Tuffy Stone
Sterling "Big Poppa" Ball
Fred Robles
Justin McGlaun
At home, out on the town or in competition, America’s love affair with BBQ is no secret. When someone finds that perfect rack of ribs or mouthwatering brisket, it builds a loyalty that can’t be beat.

But amazing barbecue doesn’t happen by accident. Sixty-eight percent of BBQ lovers say the right meat is a must for great grilling.1

That’s where we come in.

The Chairman’s Reserve® Meats team is bringing barbecue to menus and meat cases with expert solutions every step of the way. Here’s how.

Retail sales of barbecue cuts are growing at a rate 50 times faster than the fresh meat category.2 To capture that audience, we go beyond the quality product and amazing service we’re already known for.

BBQ’s all-day menu penetration sits at an impressive 56.5%.3 So whether you’re running a full-on barbecue joint or serving up just a few ‘que dishes on your menu, the opportunities for your operation are wide open.

bbq pulled pork sandwich
BBQ ribs

solutions that make sense for you

We pride ourselves on developing customized promotional plans with our partners based on their unique needs. Let’s build the plan that works for you.

– Pitmaster and event sponsorships
– Sauce, rub and pitmaster recipe development
– Culinary classes and innovation recommendations
– Event sponsorship
– Sauce, rub and beverage cross promotions
– Insights and social media campaigns

we’re not just blowing smoke

With barbecue popularity on the rise, two things are very clear. One, people really love barbecue. And two, meat quality makes all the difference.

83% of consumers surveyed said they’ve grilled or barbecued at least once at home during the summer of 2021.4
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39% of people say barbecue is their favorite preparation style for beef.5
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42% of people say barbecue is their favorite preparation style for pork.5
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33% of DIY barbecuers prefer smoking or slow-cooking.1
sauce icon
40% opt for quick and easy sauces.1
smoking icon

33% of DIY barbecuers prefer smoking or slow-cooking.1

sauce icon
40%
opt for quick and easy sauces.1
While new styles are growing in popularity,3 these are America’s favorite barbecue styles right now6:

Kansas City

Texas

Memphis

Hawaiian

Louisiana

South Carolina

ready to fire up your BBQ sales?
reach out to our team today!

1 Meat Consumer Segmentation 2.0 Research, Midan Marketing, 2019
2 Nielsen Perishables Group 52 weeks ending 1/4/20 Total US
3 NPB 2019 Foodservice Volumetrics Study

 

4 Tyson Fresh Meats Brand Strategy Mini Report July 2021
5 Technomic’s 2019 Center of the Plate: Beef & Pork Consumer Trend Report
6 Technomic’s 2019 Flavor Consumer Trend Report
1 Meat Consumer Segmentation 2.0 Research, Midan Marketing, 2019
2 Nielsen Perishables Group 52 weeks ending 1/4/20 Total US
3 NPB 2019 Foodservice Volumetrics Study
4 Tyson Fresh Meats Brand Strategy Mini Report July 2021
5 Technomic’s 2019 Center of the Plate: Beef & Pork Consumer Trend Report
6 Technomic’s 2019 Flavor Consumer Trend Report
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