pitmaster partnerships to bring the heat
With hundreds of grand championship awards under their belts, our world-class pitmaster ambassadors bring their unique talents and knowledge to promotions for our partners.
meet the crew
But amazing barbecue doesnāt happen by accident. Sixty-eight percent of BBQ lovers say the right meat is a must for great grilling.1
Thatās where we come in.
The Chairmanās ReserveĀ® Meats team is bringing barbecue to menus and meat cases with expert solutions every step of the way. Hereās how.
Retail sales of barbecue cuts are growing at a rate 50 times faster than the fresh meat category.2 To capture that audience, we go beyond the quality product and amazing service weāre already known for.
BBQās all-day menu penetration sits at an impressive 56.5%.3 So whether youāre running a full-on barbecue joint or serving up just a few āque dishes on your menu, the opportunities for your operation are wide open.
We pride ourselves on developing customized promotional plans with our partners based on their unique needs. Letās build the plan that works for you.
– Pitmaster and event sponsorships
– Sauce, rub and pitmaster recipe development
– Culinary classes and innovation recommendations
– Event sponsorship
– Sauce, rub and beverage cross promotions
– Insights and social media campaigns
weāre not just blowing smoke
With barbecue popularity on the rise, two things are very clear. One, people really love barbecue. And two, meat quality makes all the difference.
42% of people say barbecue is their favorite preparation style for pork.5
opt for quick and easy sauces.1
Kansas City
Texas
Memphis
Hawaiian
Louisiana
South Carolina
when the choice is yours, choose everything.
Our Latest Insights
1 Meat Consumer Segmentation 2.0 Research, Midan Marketing, 2019
2 Nielsen Perishables Group 52 weeks ending 1/4/20 Total US
3 NPB 2019 Foodservice Volumetrics Study
5 Technomicās 2019 Center of the Plate: Beef & Pork Consumer Trend Report
6 Technomicās 2019 Flavor Consumer Trend Report
2 Nielsen Perishables Group 52 weeks ending 1/4/20 Total US
3 NPB 2019 Foodservice Volumetrics Study
4 Tyson Fresh Meats Brand Strategy Mini Report July 2021
5 Technomicās 2019 Center of the Plate: Beef & Pork Consumer Trend Report
6 Technomicās 2019 Flavor Consumer Trend Report