Star Ranch Angus^® Beef:
The Beef Consumers Crave

Shopper demand for quality ingredients is higher than ever and that extends to the meat case. Studies show Angus beef has almost 100% awareness with consumers and is one of the most-acknowledged “high quality” fresh beef options.¹

Many shoppers equate branded products with quality taste and ingredients.² Hispanic shoppers especially look for branded food, including branded beef programs, that consistently delivers quality. Studies show, 59% of U.S. Hispanics are passionate about their favorite grocery brands.³

This passion directly leads to higher sales and an average of $13 higher trip totals.⁴

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Poblano Peppers with Star Ranch Angus Beef

Meeting Shopper Demand

Freshness, taste and cost have the greatest influence on Hispanics’ purchase decisions.² In the meat department, Star Ranch Angus beef checks each box and more, as:

100% Angus beef for flavorful product
USDA Choice quality grade for consistently juicy beef
“A” maturity to ensure premium color, tenderness and freshness
Hand-selected and hand-trimmed for optimum uniformity and consistency
Product of the USA and Tyson Fresh Meats

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Connecting Culturally

Cultural identity is incredibly important to Hispanics, with 79% of Hispanic families cooking meals to retain a connection to their culture.⁵ Embracing this culture allows retailers to build communities while increasing meat case sales. To help celebrate this culture and the importance of family, the Star Ranch Angus beef team proudly provides authentic marketing materials that speak directly to their importance as shoppers.

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Consistent Supporting

Retail marketing support from a wholesale meat supplier like the Star Ranch Angus beef team goes beyond signage to culturally relevant recipe brochures, package labels, displays and other collateral. Find out how you can become a meat partner and combine retailer benefits with strong branding to establish an Angus beef brand your shoppers will ask for by name.
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Star Ranch Angus beef is offered by these distributors:

¹Tyson Fresh Meats, Fall 2019 Consumer Monitor | ²© Power of Meat, 2018 | ³Mintel Hispanics and Shopping the Perimeter of the Store. US November 2019 | ⁴2020 Power of Meat Study, 210 Analytics, FMI. | ⁵National Pork Board 2018, Time to Tango: Latinos are Pork’s Future