which


ANGUS


is the right


ANGUS?

Use this quiz as a guide when deciding which Angus brand is best for your customers.

steak pasta dish
steak pasta dish

which


ANGUS


is the right


ANGUS?

Use this quiz as a guide when deciding which Angus brand is best for your customers.

Question 1: Is your customer looking for an all-natural product that provides farm to fork traceability?
A. Yes
B. No

Question 1 of 5

Question 2: What are your customers’ goals?
A. Offer value-seeking consumers dependable Angus beef at a practical price point.
B. Cater to consumers who want more from their beef by providing an Angus offering that’s a bit higher quality.
C. Provide consumers who are willing to splurge with higher end quality Angus from the highest tier within our portfolio.

Question 2 of 5

Question 3: What type of eating experience are your consumers looking for?
A. Price at a Choice quality level is the only factor for consumers.
B. Consistently delicious eating experience at a Choice quality level with price still a factor.
C. Higher quality eating experience that is superior to CAB Choice.

Question 3 of 5

Question 4: What type of marketing support and product differentiation is your customer looking for?
A. Generic marketing support while carrying a brand that will most likely not appear anywhere else in the market, plus a real American beef brand story guided by values and hard work.
B. Custom marketing support that will differentiate them from competitors by offering quality, consistency and uncompromising standards.
C. Custom marketing support that offers differentiation, is superior to CAB Choice quality, and provides an exceptional steakhouse dining experience at home.

Question 4 of 5

Question 5: Is your customer looking for a dual protein program with beef and pork offerings?
A. Yes
B. No

Question 5 of 5

Open Prairie® Natural Meats*

This brand has everything you need, including 100% Angus beef, for customers seeking a Never Ever brand with nothing added. The Open Prairie team is dedicated to making wholesome, responsible choices that deliver consistent supply and quality to the customer.

THERE YOU HAVE IT! A simple way to identify which Angus is right for your customer. When in doubt, start with Chairman’s Reserve Platinum™ Beef and go from there.

Quiz Complete

Chairman's Reserve® Premium Beef

Best for customers seeking a bit higher quality while keeping price point in mind. Also works for customers looking for dual-protein options.

THERE YOU HAVE IT! A simple way to identify which Angus is right for your customer. When in doubt, start with Chairman’s Reserve Platinum™ Beef and go from there.

Quiz Complete

Chairman's Reserve Platinum™ Beef

Our highest quality offering — best for customers with shoppers who are willing to spend more for higher quality products and who want to bring the restaurant experience home. Also works for customers seeking dual-protein options.

THERE YOU HAVE IT! A simple way to identify which Angus is right for your customer. When in doubt, start with Chairman’s Reserve Platinum™ Beef and go from there.

Quiz Complete

Star Ranch Angus® Beef

Best for customers with value-conscious shoppers who are looking for a good deal on dependable 100% Angus beef, plus an all-American brand story that shoppers can connect with.

THERE YOU HAVE IT! A simple way to identify which Angus is right for your customer. When in doubt, start with Chairman’s Reserve Platinum™ Beef and go from there.

Quiz Complete